Join us at our annual content marketing conference in 2020. So why not start by attending one of fastgrowing conferences and festivals centered around freelancers. Content strategy for the web by kristina halvorson. An event for marketers, content strategists, designers, and other professionals involved in delivering digital strategies.
Read this book to adapt your content marketing strategy to accommodate todays social media driven world. His practical approach to teaching and training uses simple explanations to. Armed with this book, you selection from the content strategy toolkit. Kristinas book content strategy for the web was the first book published on the topic. The lavacon content strategy conference started in hawaii hence our name to give content strategists, documentation managers, and senior content professionals an opportunity to get away from the office and tend to their professional development. Andy crestodina is a toprated content marketing speaker and keynote presenter at national conferences. If you are a reading teacher, a curriculum coach, or a school leader, order a copy of a teachers guide to reading conferences right now. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and. Adigital%marketing%strategy%includes%an%integrative% plan%ofhow%your%business%will%use%social%media,%. Hire next keynote speaker for content marketing, social. Many conferences, like ibm think tank and adobe summit quickly started to work on moving their offline events to online events. Every content strategy must also include a production plan also known as an editorial calendar.
Founded by kristina halvorson and produced by brain traffic, confab is the worlds leading conference on the topic of content strategy. The selection will appeal to both novice and expert content strategists. Which conferences are best for content strategists. Confab is the event for people who design, create, and manage content. She is the owner of brain traffic, a content strategy agency.
The content strategists reading list brain traffic. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. If you re a subscriber to smashing magazine, you know how great the. The lavacon content strategy conference started in hawaii hence our name to give content strategists, documentation managers, and senior. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and structured content management best. Kristina halvorson is author of content strategy for the web, ceo of brain. From ux to storytelling, accessibility to structure, confab brings together those who are committed to making content more useful and usable.
These 2018 conferences will reshape your entire marketing. Kristina halvorson, founderceo of brain traffic, states in a list apart that content strategy plans for the creation, publication, and governance of useful, usable content i think the word. The secret to content strategy success, presented may 2012, minneapolis, mn. Content strategy conferences and events shelly bowen. O ur content strategy workshops will change that by helping you get your team on track. In 2009, kristina curated the first content strategy. Dive deep into 10 brand new workshops to discover the tactics and certifications for content marketing success. Even if youve never entertained the idea of writing a book, dont rule it out.
Urbina consulting is a founding partner of the omnichannelx conference. In my ultimate guide to becoming a content strategist, i recommend attending content strategy conferences as an important way to network within the industry and sharpen your skills. How to quickly move a cancelled conference online your. Marketing destinations and venues for conferences, conventions and business events covers key areas in marketing and promotion, such as. Jon reed came away from a session on content strategy at the 2015 london book fair digital minds conference with a new mantra.
This event created by the content marketing institute focuses on content. Kristina halvorson is widely recognized as one of the most important voices in content strategy. Content strategy at work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. Content strategy for the web by kristina halvorson and melissa rach. Why writing a book is the best content strategy youve. Kristina speaks worldwide about content strategy, educating and inspiring audiences across every industry. Confab is the now unified conference for all things content, content strategy, and ux. Find the best content strategy events, and invite shelly bowen, content strategist, to speak about content strategy at your content or content marketing event. If youre more of a wordsmith from ux writing and microcopy to content strategy to content marketing there is no shortage of content conferences across the united states. Today, content strategy for the web is considered the gold standard for content strategy literature. The content strategy conference is the event for people who design, create, and manage content.
The bad news is that, even though its the reason people come to your website. Having worked at a large nyc based digital strategy agency most of the. A teachers guide to reading conferences by jennifer. Companies spend so much on marketing, creative and the likes. Workshops content marketing conference 2020 boston. In this essential guide, meghan casey outlines a stepbystep approach for doing content strategy, from planning and creating your content to delivering and managing it. Whatever name you choose, this part of the process. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. How to build an effective content strategy publishing talk. Content strategy is an extremely friendly and talkative discipline.
Authority begins with great ideas, a solid content strategy, and a great team to help you. The best content strategy conferences in 2017 will focus on the things you want to learn and the people you want to. Like the design conferences, content conferences offer networking opportunities, peer learning, and presentations from industry leaders. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Its complicated, expensive, timeconsuming, and often overwhelming. The conference will cover email marketing, storytelling, and relationship building through your content. Marketing these 2018 conferences will reshape your entire marketing strategy gain huge insight into whats newand nextin the world of brand storytelling and customer. Content strategy conferences and events pybop, llc. The elements of content strategy is available to read for free.
The author claims from the outset that the book is an introduction to the emerging practice of content strategy and that it provides a highlevel overview of the benefits, roles, activities, and. From the world economic forum and ted, to the aspen ideas festival and fortune conferences, we forge powerful rapport with the worlds top conference organizers. From ux to storytelling, accessibility to structure, confab brings together those who are committed to making content. Dont miss the years premier content strategy conference, happening online for the first time ever. Strategy podcast, and the founder of the confab content strategy conferences. Or they think their website or business is small enough that a goal written on the back of an. There are a lot of good conferences out therebut confab is the original conference dedicated entirely to content. Confab is a premier event curated by content strategy experts.
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