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Walter thompson advertising and leo burnett advertising, he is the chairman of guerrilla marketing international, a consulting firm serving large and small businesses worldwide. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular. During my college days in the dominican republic, where guerrilla marketing was textbook, i never thought i would meet the legendary jay conrad levinson, let alone visit, teach, and stay at his home. Differences between guerrilla marketing and traditional marketing according to the designer and brand advisor jay conrad levinson, who first introduced the concept of guerrilla marketing, there are 20 differences between traditional and guerrilla marketing, and he describes those differences as follows levinson 1998.
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Goodbye jay conrad levinson, father of guerrilla marketing. Levinson, the authority on bigbusiness marketing on a smallbusiness budget, takes this concept one step further by offering scores of marketing ideas that are completely free. Guerrilla marketing official site official guerrilla. Mar 01, 1984 when guerrilla marketing was first published in 1983, jay levinson revolutionized marketing strategies for the smallbusiness owner with his takenoprisoners approach to finding clients.
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